Fenty is a brand that needs no introduction. They made their name known in the beauty industry with their diverse selection of nude tones and an attitude that hadn’t been seen on the market before. Since then, they’ve dominated their corner of the market by targeting this attitude and pushing it to its limits.

While the holiday ‘24 line of products was in development, I was approached by their creative director to assist their team. The goal was not a simple one. “Our direction is to take the freedom and creativity of graffiti but make it clean enough that it reads as a beauty product.” This was my guide while concepting with the team over at Fenty.