A concept for the most useful pop-up ever.
I was tasked with transforming what was originally a fully e-commerce brand and putting them in the face of the people right in the heart of Brooklyn and all in just 600 square feet. What was born was an all-inclusive fitness stop-and-go to educate and elevate Brooklyn’s fitness lovers.
Getting Ghost’s tone into a physical space was quite difficult while also considering that this pop up needed to avoid getting in the way of the fitness goers.
An Introduction to the Fit Stop !
A water station (3) reminiscent of a marathon table is a short detour off the track. A workout area (1) is right up front to allow gym-goers to partake in a fitness challenge. And a brand store (2) is stationed in a freight container just beyond the other stations.
Employees are stationed behind a counter (1) to help customers check out and answer any questions they may have about GHOST products (2). A ‘Make Your Mark’ wall (3) is stationed on top of the container to help customers feel one with the brand.
To keep the patrons coming, there would be daily fitness challenges and a loyalty card that allows them to achieve free merch or products.
